Archive for the ‘Identity Theft and Privacy’ Category
Share with your network!
March 9th, 2010
by Carol
In this age of online social networking, it seems like everybody wants to stay connected and in the know. Social networking really isn’t new: people have depended on trusted family members, friends, neighbors or colleagues for centuries to help them keep up with the latest news and information. For people who like to take a leadership role in their own networks or communities, the FTC has got a myriad of free resources to share – in both the real world and the virtual one. 
For example, you can host an event to alert others to some practical ways to mitigate identity theft. The FTC’s toolkit, How to Plan & Host a ‘Protect Your Identity’ Day, can help you alert your network to how to minimize the risks and consequences of identity theft. The kit includes a video featuring identity theft victims telling their stories, a guide to talking about the crime, and tips to deter, detect and defend against it. The guide features sample materials, including a speech, presentation and templates for materials in English and Spanish. Suggestions for how to organize an event, reach out to partners and promote the event to your local media are included, as well. Consider hosting a “Protect Your Identity” Day in conjunction with your local library, house of worship, PTA or neighborhood association, and — or — posting the video and the Deter-Detect-Defend tips on your blog or website.
Order or download a copy of the ID Theft kit today.
Tags: community outreach, identity theft, library, outreach
Posted in Identity Theft and Privacy, NCPW | 5 Comments »
A Million Dollar Business Lesson from a $3 Pack of Thumbtacks
March 4th, 2010
by Lesley
All I needed was a pack of thumbtacks. As I approached the check-out counter, the clerk flipped the “next aisle” sign around to read “open.” So far so good. But then something strange happened. She insisted on my address and phone number – for a $3 cash purchase.
A few years ago, I would have reeled them off without giving it a thought. But times have changed. Fueled by a number of factors – an awareness of how data breaches can lead to identity theft, an appreciation for the National Do Not Call Registry’s gift of peace and quiet, and “green” concerns about marketing materials I won’t read – I stonewalled. When she persisted, I conducted a blistering cross-examination:
Why do you need that information?
What are you planning to do with it?
What steps will you take to safeguard it?
To whom do you intend to sell it?
With an understandable “Why do they always wind up at my register?” roll of the eyes, the clerk relented and sold me the thumbtacks. But the episode is a reminder to businesses that routine data collection from customers is “soooo 20th century.” Many shoppers find it irritating – and when combined with account numbers, financial data, or other sensitive information, customer databases are the coin of the realm for fraudsters.
Just ask the major retailers who’ve been hit by hackers. They’ll tell you the perceived benefit of “capturing” data for nebulous marketing purposes is often outweighed by the legal risks of a security breach. These days the wiser practice is for businesses to ask only for the information they need, to store safely what they have to hold on to, and to dispose of it securely when they’re finished.
Every company – from a home-based business to a multinational retailer – needs to rethink its approach to data security. It boils down to five basic principles:
- Take stock. Know what sensitive material – account numbers, health records, financial data, Social Security numbers, credit card information, etc. – you have in your files and on your computers.
- Scale down. Keep only what you need for your business.
- Lock it. Protect the information in your care.
- Pitch it. Properly dispose of what you no longer need.
- Plan ahead. Create a plan to respond to security incidents.
Looking for free resources? The FTC’s plain-language handbook, Protecting Personal Information: A Guide for Business, is a great place to start. You’ll find other practical tools at the FTC’s information security page for businesses, including a 20-minute interactive online tutorial for your employees and articles to post on your website or in newsletters.
Tags: data breach, data security, identity theft, privacy
Posted in For Business, Identity Theft and Privacy | 6 Comments »
Resources for the Military Community
February 19th, 2010
by Carol
If you or someone you know or love is a member of the armed forces, you know that the facts of military life — like deployment and frequent moves — can be a challenge at best. And, as the expression goes, knowledge is power. That’s especially true in the marketplace. The Federal Trade Commission (FTC) can help you make the most of your money and take full advantage of your consumer rights. The FTC’s free resources can help you protect your privacy, manage money and debt, avoid identity theft, understand credit and mortgages, and spot potentially costly frauds and scams.
The FTC even has a few tips specifically for service members and their families. Take “active duty alerts,” for example. If you’re deployed from your usual duty station and don’t expect to apply for new credit while you’re deployed, you might consider placing an “active duty alert” on your credit report. It requires creditors to verify your identity before they grant credit in your name. Click here for more information for military personnel about identity theft.
If you’re at the Pentagon between Feb. 22 and Feb. 26, stop in to the DoD Financial Readiness Fair. Pick up some free resources on money management, saving and investing. We’ll look forward to seeing you at the FTC table, and saying hello in person.
Tags: active duty alert, deployment, military, service
Posted in Identity Theft and Privacy, NCPW | 3 Comments »
Privacy Today
January 28th, 2010
by Nicole
When I was a kid, my definition of privacy was keeping my diary hidden from my brother. I didn’t think much about the value of my personal information, like my home address or phone number, and I didn’t have any passwords to keep safe.
My twelve-year-old niece already has a much more complex understanding of privacy than I did at her age, and she’ll need that as she begins to use social networking sites, smart cell phones, and the latest interactive games and technologies.
Because the notion of privacy is changing for everyone, the FTC is hosting a series of privacy roundtables to explore the privacy challenges posed by 21st century technology and business practices. The goal of the roundtables is to determine how best to protect privacy while supporting the beneficial uses of these new technologies.
It’s quite appropriate that we are hosting the second roundtable today, January 28, which is recognized as Data Privacy Day in the U.S., Canada and 27 European countries. To learn more about Data Privacy Day and to find resources to help you better protect your privacy, visit DataPrivacyDay.org.
One goal of Data Privacy Day is to promote privacy awareness among teens and young adults, and one resource that can help is Net Cetera: Chatting with Kids about Being Online. It’s a guide that provides practical tips to help adults help kids navigate the online world – whether they’re dealing with social networking and cyberbullying or sexting and file-sharing.
For more tips about how you can protect your privacy and stay safe online, visit OnGuardOnline.gov, where you can play games, watch videos, and read more about social networking sites, phishing, and kids’ privacy.
Happy Data Privacy Day!
Tags: children, data, identity theft, kids, privacy, teaching
Posted in For Kids, Identity Theft and Privacy | 2 Comments »