Posts Tagged ‘NCPW 2010’
National Consumer Protection Week is Here!
March 8th, 2010
by Nicole
It’s official. Check out President Obama’s NCPW Proclamation. And visit our NCPW Events Page to see if there’s a local event in your area!
Tags: NCPW 2010, President Obama
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Embracing the “Old School” in Reaching the Masses
January 17th, 2010
by Lisa
Today, the country recognizes what would have been Dr. Martin Luther King’s 81st birthday. Some of us will celebrate through volunteerism, attending commemorative events, or simply enjoying the day off. But, wherever we are, let’s take a moment to reflect on Dr. King’s mission, messages and methods in the context of achieving economic empowerment and financial literacy.
Advancements in technology and the proliferation of informative consumer education materials give us – as organizations and individuals – the ability to reach consumers in staggering numbers. With a keystroke, mouse-click, broadcast or podcast, we can connect with thousands—even millions, to offer the tools they need to make informed buying and money management decisions, to protect themselves from fraud and to prepare their children to be the next generation of smart consumers. But here’s the even better news: As we gear up for National Consumer Protection Week, we have the opportunity to mix advanced communication vehicles with low-tech, high-touch tactics that penetrate and resonate with all segments of society – including disenfranchised and low-literacy communities. So, not only do we have powerful technology at our disposal, we still have the timeless power of human contact as we take our information to community centers, churches, street festivals…and to the guy on the bus.
Thinking about Dr. King’s potent “old-school” style of reaching people reminds me of the Frank Laubach credo, “Each One Teach One,” a phrase and concept widely used in the adult literacy movement. I can think of no better mantra to carry out the important mission of National Consumer Protection Week in the spirit of Dr. King and other pioneers who helped change the world one rally, one gathering, one person at a time.
Tags: community outreach, low-literacy communities, Martin Luther King, MLK, NCPW 2010, outreach, teaching
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Planning Ahead, Looking Back
January 5th, 2010
by Nicole
Happy New Year! As we get into 2010, I thought a quick look back at 2009 would provide some inspiration.
Our NCPW theme last year was Nuts and Bolts: Tools for Today’s Economy. We focused on resources that would help folks get the most for their money, whether trying to stretch their paychecks, improve their credit history, or tell the difference between a real deal and a scam. 
President Obama’s NCPW Proclamation encouraged Americans to “learn about the protections the law affords and to take full advantage of the resources available for consumers of every age.”
The campaign was a terrific success:
- We had over 78,000 visits to the NCPW website between January and March — nearly double the site traffic during the same time the previous year. In addition, we offered a free package of publications through the syndicated column Heloise, which resulted in the distribution of 77,000 publications.
- Our annual Congressional Fair attracted more than 100 Capitol Hill staffers, who took hundreds of publications, videos, and other resources back to their district offices.
- State and local partners reported 44 events during NCPW, including shred-a-thons, workshops, and seminars. If you’ve already planned a local event for 2010, email to let us know.
- And 25 radio stations across aired NCPW PSAs.
Thanks to all our NCPW partners for making last year a success. I hope we will have an even better year in 2010!
While we’re reminiscing, do you remember the theme for NCPW 2005? Use the comment form to guess.
Tags: NCPW 2009, NCPW 2010, President Obama
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